The value-added reseller (VAR) industry experienced a surge in demand last year, with consistent revenue gains projected through 2026 despite the current global supply chain disruption. But those gains—at a meager 2.6 percent CAGR, mean accelerating growth demands new revenues. At the same time, new players are emerging, and specialized providers are expanding their offerings, making for an ever more competitive landscape. That’s especially true in the SMB/mid-market arena.
Now, compare the projected VAR industry growth with the data protection market. One recent report says that the data protection market will exceed $158 billion by 2024 at a 15 percent CAGR over the forecast period. Another report says that SMBs expect to increase their spending by a 7 percent CAGR between 2021 and 2026.
But here’s a statistic that highlights the opportunity for VARs: SMBs accounted for 82 percent of cyberattacks in 2021. If you’re a VAR, you’ve probably already figured out that selling data protection solutions to SMBs is a ripe opportunity to grow your company. But what if there was a way to increase your overall addressable market by offering a more comprehensive solution?
Cybersecurity, Data Protection, and Recovery: A Winning Combination
Cybersecurity is at the top of their IT list with the constant barrage of ransomware attacks and other cyberattacks SMBs face. These companies need to be confident their cybersecurity solution will defend against attacks so they don’t become another statistic. But they also need to know their data is protected if they fall victim to a ransomware attack or other data disaster. And with backups now a frequent ransomware target, modern data protection solutions need to go beyond traditional approaches.
Imagine how your customers would react if you could offer them advanced cybersecurity, industry-leading data protection, and immutable backups that ensure they can always recover their data—from a single vendor. For customers with virtual environments, you could add that the solution was recognized as one of the top five Microsoft Hyper-V backup solutions by DCIG and PC Magazine’s Editor’s Choice for cloud-based disaster recovery.
As a VAR, you’ll also be happy to know that CRN recently recognized Arcserve as a best-in-class IT channel storage vendor. And we are proud to share that our executive VP of worldwide sales was recently honored by CRN as a Channel Chief for demonstrating expertise, influence, and innovation in channel leadership.
Safeguarded By Sophos
Arcserve UDP gives your customers unified data protection, including Sophos Intercept X Advanced cybersecurity. Arcserve UDP is also unique in that it combines deep-learning server protection, immutable storage, and scalable onsite and offsite business continuity. And Arcserve UDP can detect and reverse ransomware encryption. The result is a multilayered approach that delivers complete IT resiliency for your customers’ virtual, physical, and cloud infrastructures.
Scalable Data Protection
Arcserve UDP lets your customers easily scale hybrid business continuity topologies, locally or over long distances with multiple sites. Installation takes a few clicks: Create data stores on the recovery point server, add the nodes that need to be protected, a storage destination, and a plan. Arcserve UDP makes it easy to perform backups, virtual standby, replication, and a simple restore or bare metal recovery. And your customers can back up to either a local machine or a central recovery point server.
Now that we’ve mentioned recovery point servers let’s talk about Arcserve OneXafe. Arcserve OneXafe enables you to offer immutable, network-attached storage for your customers’ unstructured data and backup targets.
This easily managed solution gives your customers a scale-out architecture that lets them seamlessly add one drive at a time or multiple nodes in a cluster. They no longer have to allocate wasted storage capacity to compensate for an inflexible scale-up storage architecture.
OneXafe combines the advantage of a distributed, immutable object-store with the accessibility of SMB and NFS protocols. Every object is a write-once read many times file that can’t be altered or deleted. Any modifications made to the file system always result in the creation of new objects. The solution also delivers continuous data protection (CDP) by taking low-overhead snapshots—with a complete view of the file system at the instant the snapshot is taken—every 90 seconds. That means your customers can go back to specific points in time and recover entire file systems in minutes.
OneXafe’s unified architecture reduces management complexity and operational costs for storage. That makes for more happy customers. And OneXafe even enables enterprise-grade features like global inline deduplication, compression, and encryption at rest.
Arcserve UPD includes orchestrated recovery capabilities that reduce your customers’ RTOs and RPOs to minutes—and validate service level agreements (SLAs) with Assured Recovery. Arcserve UDP also enables automated disaster recovery testing of business-critical systems, applications, and data without downtime or impacting systems. With orchestrated recovery, your customers can quickly establish which systems, data, and applications are most critical to recover first. And know they can and will recover as expected if disaster strikes.
Comprehensive Solution, Perfect Partner
Your customers—and potential customers—will quickly see the value you deliver with Arcserve UDP and Arcserve OneXafe. That expands your addressable market to include much of the massive universe of SMBs.
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