Tech Conversations - Beyond the Arc: The Role of Transparency in Fostering Client Trust

In this recorded LinkedIn Live event, Shawn Massey, VP of Sales, America, delves into the critical role of trust and transparency in the data protection industry.

Did you know that 81 percent of customers say trust is a deal-breaker when choosing who to buy from?

But building trust isn't just about avoiding shady tactics. It's about becoming a true partner to your clients. Remember, trust isn't built in a day. It's about consistently showing up and being reliable and honest (even when it's complicated).

Want to dive deeper into becoming a trusted advisor?

Shawn shares invaluable insights and practical tips drawn from years of experience in the field. Whether you're a seasoned professional or new to the industry, this session will equip you with the tools to build and maintain trust in your client relationships, including:

• Why immediately and transparently communicating with your customers when an error occurs—including explaining what happened and the remediation steps you take— is crucial to building trust.

• The importance of building a safety net before working on a system and ensuring changes are deliberate and documented.