MSPs: How Streamlined Data Protection Management Helps Your Customers Reduce Complexity and Costs


As a managed services provider (MSP), you are a pivotal resource for businesses as they struggle to manage their IT infrastructure efficiently. That role is especially crucial as data is the lifeblood of business today. 

The amount of generated data is growing fast, with Statista projecting that global data creation will grow to more than 180 zettabytes by 2025. And all that data must be protected. That explains why Market Research Guru projects that the global data protection market will grow from $1.2 trillion in 2022 to $2.8 trillion by 2028—a nearly 15 percent CAGR.

With so much data to handle and so much at stake, businesses are looking for data management software and systems—and data protection solutions—that can scale as their business grows. These businesses also turn to MSPs so their IT teams can focus on improving operations and driving innovation

Opportunities abound for MSPs as customers and prospects struggle to overcome the complexities of today’s IT environments. The Technology Services Industry Association (TSIA) The State of Managed Services 2023 report says that managed services is one of the top three growth engines within the tech industry. The same report says MSP revenues will grow at a brisk 23 percent in 2023, and gross margins will increase to 31 percent.

Outsourcing is Compelling (and Cost-Effective)

Capturing those revenues starts with you explaining how working with an MSP can cut IT costs with predictable pricing, reduced overhead, and less IT team time spent on support

From there, you can talk about risks versus rewards by comparing your services to the high price businesses pay for downtime and data loss. Just remind them that the IBM Cost of a Data Breach Report found that the average data breach costs companies $4.45 million. Your monthly charges likely look pretty appealing compared to those consequences.

You can also point to IT services research by Gitnux that found that managed services offer 45 percent to 65 percent cost savings compared to internal IT groups. That will undoubtedly catch your prospects’ attention.

Deliver Industry-Leading Data Protection Solutions

You can then naturally lead the conversation to the issue of utmost importance—ensuring disaster recovery. That’s where cloud data backup solutions, like Arcserve Cloud Services disaster recovery as a service (DRaaS), are a game-changer that can win new customers and grow revenues—and trust—with your existing customers. 

While local backups may be enough for your customers to recover their IT systems due to server failure or other simple problems, a site-wide disaster could destroy those backups. That isn’t a problem when you sign them up for Arcserve Cloud Services. The solution streamlines data protection with centralized management and monitoring of all of your Arcserve Cloud Services accounts using a cloud-based console

Cloud Services DRaaS ensures data backup and disaster recovery, so your customers can count on getting their critical systems back online quickly. And prospects will perk up when they learn how they will be able to access their cloud data anywhere, anytime, thanks to Cloud Services’ 99.999+ percent uptime. 

Another sales opportunity opens when you offer Arcserve Cloud Premium’s added features. These include the patented ability to automate and pre-stage site-wide failover processes so your customers can test or execute a failover with the click of a single button. Cloud Premium also lets your customers use Virtual Machine Policy to configure the sequence, order, and timing for each mission-critical system. That’s another compelling option for building customer confidence and trust. 

Stand Out in a Crowded Market

As an Arcserve technology partner, you can offer the broadest set of best-in-class solutions that streamline data protection. You can also enable your customers to recover all data workloads, from SMB to enterprise, regardless of location or complexity. And our commitment to our partners runs deep, so you can also count on the support you need to convert leads and close deals. 

We’re flexible, too, so you can offer the products that fit your objectives from our entire suite. We also provide reasonable thresholds and powerful incentives. We’re here to help your team gain expertise in configuring and managing our products through Arcserve Academy’s eLearning and instructor-led training.

Learn more about the Arcserve Partner Success Program.