In a recent article in MSP Insights, investment banking firm Cowen and Company estimates the total addressable market in the United States for MSPs serving SMBs to be more than $60 billion annually.
The article notes that several factors drive industry growth, including complexity, cybersecurity concerns, and IT industry skills shortages.
From your perspective as an MSP, two other listed factors are opening doors to SMBs. One is that SMBs typically need more resources. The second—and most important from Arcserve’s perspective—is the cost-effectiveness of outsourcing IT services to competent MSPs.
But standing out in a highly-competitive managed service landscape isn’t easy. It takes a commitment to delivering outstanding service and offering the latest technologies. Those technologies must deliver data resilience to protect your customers from ransomware, breaches, and other data disasters.
Most importantly, because no data protection technology is foolproof—74 percent of all breaches involve the human element, according to Verizon—the technologies you offer must ensure that your customer’s data is always backed up and recoverable.
With that in mind, here are four ways Arcserve’s Unified Data Resilience platform helps you differentiate your business and drive revenues.
1. Helps You Deliver a Multi-Modal Strategy for Cyber Resilience
With threats on the mind of every SMB, there are no silver bullets to protect your customers’ data fully. You can reduce the probability of a ransomware attack on your customers with sound cybersecurity, and if an attack occurs, ensure orchestrated recovery. But the first step is helping your customers put a multi-modal strategy in place for ransomware resilience—precisely what are Arcserve products are built to support.
As an MSP, there are three areas where you need to focus your multi-modal strategy: cybersecurity, internal processes, and orchestrated recovery. Taking this holistic approach to protect your customers’ data positions you as a trusted MSP partner and illustrates your commitment to ensuring their business is protected, and their data is resilient.
2. Ensures You’re Offering Leading-Edge Cybersecurity
Arcserve Unified Data Protection (UDP), part of our Unified Data Resilience Platform, is safeguarded by Sophos Intercept X Advanced cybersecurity. This is just one example of how Arcserve helps you protect customer data. Now you can offer your customers a robust first line of defense against threats. This cybersecurity solution uses a deep-learning neural network to detect known and unknown malware—without relying on signatures. That alone will get your customers’—and potential customers’—attention.
But the software does more than detect and prevent attacks. It also ensures you can rapidly respond to and remove threats. With included CryptoGuard, your customers can count on constant monitoring of their file writes for encrypted files. If CryptoGuard detects actions behaving like ransomware, it will restore the impacted files and stop the detected running processes. Intercept X also includes WipeGuard, which uses deep learning features to protect your customers’ master boot records.
3. Enables Effective and Cost-Effective Disaster Recovery Processes
Several Arcserve products feature Assured Recovery, our testing tool that enables automated disaster recovery testing of business-critical systems, applications, and data. Assured Recovery lets you periodically test the integrity of the data on your customers’ replica servers, ensuring data integrity and recoverability.
And Assured Recovery is simple to use. You can add an Assured Recovery task to an existing backup or replication plan, including source, test settings, schedule, and advanced settings. You can also run an Assured Recovery job manually.
If any of your customers suffer an actual ransomware attack, breach, or natural disaster, Arcserve offers a wide range of options designed for SMBs and enterprises. But we can also help you open the door to new, smaller businesses with Arcserve OneXafe Solo. OneXafe Solo is a plug-and-play data protection appliance that streams data directly to Arcserve Cloud Services disaster recovery as a service (DRaaS).
Perfect for remote office/branch office (ROBO) deployments, OneXafe Solo’s integration with Cloud Services ensures you’re offering total business continuity with orchestrated one-click failover in the cloud, so you can quickly recover your customers’ entire infrastructures.
4. Channel Focused and Committed to Our Partners
At Arcserve, we’re proud to say that we offer the broadest set of best-in-class solutions to manage, protect, and recover all data workloads, from SMB to enterprise, regardless of location or complexity. You’ll find a complete list of Arcserve products and solutions here.
By partnering with Arcserve, you can now offer the services your customers need most. That includes everything from Arcserve SaaS Backup to protect crucial SaaS data to Arcserve Backup, our comprehensive, enterprise-grade, direct-to-tape backup solution.
We are committed to supporting you in your sales efforts and helping ensure your customers’ data is resilient and recoverable. That includes offering Arcserve Academy, where you and your team can take free online training courses that turn everyone into data resilience experts by effectively configuring and managing the complete Arcserve line.
We also make it easy for you to add customers and grow revenues by offering tiered service levels and support, use-based billing, and streamlined invoicing.
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