According to Statista, 72 percent of enterprise respondents say they have deployed a hybrid cloud. A recent independent global study commissioned by Arcserve found that 82 percent of IT decision-makers expect an increase in hybrid cloud investments. While spending on data center systems isn’t growing, it’s still projected to hit $217 billion and account for 40 percent of capacity in 2023.
As a value-added reseller (VAR), these statistics give you crucial context for differentiating your business and capturing opportunities to add customers and increase revenues from existing ones.
Cloud Business Solutions: Key to Customer IT Strategies
Meeting the needs of your customers and prospects demands that you deliver cloud solutions for businesses that eliminate the complexities of hybrid cloud and on-premises environments.
Cloud data management and cloud networking solutions may be foundational to these organizations' requirements. But data protection solutions are top of mind for most IT leaders today. And that’s the subject that your customers and prospects may be most willing to discuss. Why? Because no matter how good their data protection strategy may be, it can always be better.
You can start with this stat: 72 percent of businesses worldwide were affected by ransomware attacks as of 2023. Then follow up with this: The IBM Cost of a Data Breach report found that 95 percent of studied organizations have experienced more than one breach.
It’s only a matter of time before every organization becomes a victim. This is where Arcserve Unified Data Protection (UDP) is a game-changer.
Hybrid Cloud Data Protection Management Made Easy
Arcserve UDP unifies data protection and prevents cyberattacks across on- and off-premises workloads. Depending on customer requirements, the solution gives you and your customers management flexibility with a multi-tenant, cloud-based management portal or a private management console.
While there are other hybrid cloud security solutions and backup cloud solutions, with Arcserve UDP, you can offer your customers and prospects an all-in-one data and ransomware protection and cybersecurity solution.
Start With Cybersecurity
Since cybersecurity is a priority for organizations today, you can start selling Arcserve UDP by discussing how it neutralizes ransomware attacks on critical disaster recovery infrastructure with available Sophos Intercept X Advanced for Server. Sophos Intercept X Advanced for Server uses deep learning AI, anti-exploit, anti-ransomware, and control technology to stop attacks before they happen. It also uses behavioral analysis to stop previously unseen ransomware and boot record attacks.
Add In Immutability for Last Line of Defense Backups
You’ll certainly get your customers’ and prospects’ attention when you tell them that with Arcserve UDP, their data can be stored in an immutable format that can’t be altered, overwritten, or deleted by unauthorized users. Arcserve UDP supports backup immutability in the cloud with Amazon S3 Object Lock and on-premises with Arcserve OneXafe immutable network-attached storage, among other options.
You’ll earn your customers’ trust—and more of the IT budget—when you show them how they can recover from any data disaster with you and Arcserve UDP.
Data Resilience Relies on Recovery
No matter the cause, if any of your customers have to deal with data loss and downtime, it’s a problem. An expensive problem, at that. That’s why they’ll love hearing how Arcserve UDP can reduce their downtime from days to minutes. Even better, they can easily validate recovery time and recovery point objectives (RTOs/RPOs) and service-level agreements with automated testing and granular recovery.
Your customers will be able to recover faster, too, thanks to instant virtual machine (VM), bare metal recovery (BMR), and local and remote virtual standby. They’ll also be able to employ application-consistent backup and granular restore capabilities, with hardware snapshot support and extensions that deliver high availability. The solution even supports tape backups.
Lowest TCO Closes the Deal
While data protection may be what matters most to your customers and prospects, money always plays a part. So, when the conversation turns to costs, you can explain that Arcserve is the industry's lowest total cost of ownership (TCO) unified data resilience solution provider.
As a VAR, you can offer more than just rock-solid data resilience and recovery solutions. You also offer solutions that fit your customers’ and prospects’ budgets.
Made for Today’s Evolving IT Environments
Phil Goodwin, research director for industry analyst IDC, says, “Arcserve UDP is designed to bring technologies together in a way that simplifies the infrastructure running a combination of on-premises, virtual, and SaaS-based applications and systems.” Your customers and prospects will appreciate that.
You’ll appreciate that Arcserve is a 100 percent channel-centric organization. We’re here to help your VAR business succeed. We offer reasonable thresholds, powerful incentives, and unmatched sales and customer support.
Stand out from the competition by offering the broadest set of best-in-class cloud solutions for businesses to manage, protect, and recover all data workloads—from SMB to enterprise.
Learn more about the Arcserve Partner Success program here.
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