MSPs: How to Unlock New Revenue Streams by Offering SaaS Data Protection

OCTOBER 19TH, 2023
Vitali Edrenkine
EVP, Worldwide Sales & Marketing

SaaS data protection should be front of mind for every MSP today. A recent post from AO Labs noted a 300 percent spike in SaaS threat-related activity targeting security firm AppOmni’s customers between March and May. The AO Labs post also pointed out that its customers’ Salesforce instances have gotten the most attention from hackers since an article from KrebsOnSecurity pointed out a misconfiguration vulnerability in the platform in April.  

In June, DarkReading reported researchers had encountered the first instance of automated SaaS ransomware extortion. The article describes how the Omega ransomware group successfully attacked a company’s SharePoint Online environment using a weakly secured administrator account to gain access to the company’s environment. A compromised endpoint is the most common attack vector for this type of attack, so this novel approach adds a new threat that companies must address. 

With Salesforce claiming to have 150,000 customers and Statista reporting that Office 365 had 145,844 customers as of April 2023, there is a massive amount of SaaS data that your customers—and prospects—depend on as the lifeblood of their business 

As an MSP, helping these companies with cloud data protection presents you with a massive opportunity.  

SaaS and the Shared Responsibility Model 

Your customers and prospects may not be aware of the shared responsibility model, so that’s an excellent place to start the conversation. They must understand they—not their cloud vendor—are responsible for safeguarding their cloud data. Whether the cause is a ransomware attack, a disgruntled employee, or even an accidental deletion, when a company loses its SaaS data, operations grind to a halt, and productivity plummets.  

A recent article from SolarWinds says that the average cost of downtime today is about $9,000 per minute. Amounts will vary by industry, of course, but this remains a convincing argument for customers and prospects. Investing in a SaaS data backup solution is common sense. 

Arcserve SaaS Backup: Advanced Cloud-Native Ransomware Protection 

When you add Arcserve SaaS Backup to your offering portfolio, you can deliver complete data protection for your customers’ data across their Microsoft 365, Microsoft 365 Azure AD, Microsoft Dynamics, Salesforce, or Google Workspace environments. 

Advanced Microsoft Azure AD objects protections include audit logs, conditional access policies, Intune device compliance policies, and Bitlocker key protectors. With Backupify no longer available for backing up Salesforce data, Arcserve SaaS Backup presents you with another opportunity to open doors and win new customers. 

You can also explain to your customers and prospects that Arcserve SaaS Backup uses a blockchain-based algorithm to store their data in an immutable format. These backups can’t be altered or deleted by unauthorized users—or ransomware. That’s another strong selling point. They can also count on 30-day retention of SaaS data to protect against accidental deletions. 

Arcserve SaaS Backup is secure by design, with data encrypted in transit and at rest and guaranteed data sovereignty thanks to the solution storing four copies of your customers’ backups in two different data centers within the same region.  

Fast, Flexible, and Cost-Efficient 

Setting up Arcserve SaaS Backup is simple and takes less than five minutes before protections kick in. Our cloud backup solution employs a single pane of glass that makes multi-tenant management easy, and role-based access controls (RBAC) offer flexibility while tightening security. 

Another essential point to make to customers and prospects is that by choosing Arcserve SaaS Backup, they get unlimited storage and don’t pay any network fees for data ingress and egress with per-seat pricing. That’s cost efficiency in a nutshell.  

And, because Arcserve SaaS Backup is cloud-native, your customers can expect automatic updates—without stopping active jobs. 

Don’t Get Your SaaS Kicked 

Stand out from the competition and win your customers’ trust and your prospects’ budgets as you unlock new revenue streams by offering Arcserve SaaS Backup.  

Arcserve is here to help you open doors and close deals with dedicated channel partner support. We understand what you’re selling, who you’re selling to, and how you make money. That’s why we offer reasonable thresholds, powerful incentives, and compelling benefits. 

Discover the difference the Arcserve Partner Success Program can make for your managed services company.  

To learn more about Arcserve SaaS Backup, request a demo.