EMEA Channel Director Announcement
Arcserve appoints Bruce Hockin as EMEA Channel Sales Director
- Seasoned channel executive to spearhead EMEA channel growth for data protection leader
- Hockin has over 20 years’ experience, including senior roles at Cloud Distribution & Avnet Technology Solutions.
- He will steer the implementation and expansion of Arcserve’s EMEA channel growth strategy
London, United Kingdom: 23 March 2020: Arcserve, the world’s most experienced data protection provider, today announced that it has appointed Bruce Hockin as its new EMEA Channel Sales Director. Bruce brings an established history of supporting disruptive, emerging technology and driving new business, and he will oversee the implementation and expansion of Arcserve’s EMEA channel growth strategy.
With more than 20 years’ experience, including senior roles at Cloud Distribution & Avnet Technology Solutions, Bruce is a well-respected channel executive, with a reputation built on a demonstrated track record of forging and maintaining robust partner relationships.
With over 35 years in the industry, Arcserve is the most experienced data protection vendor in the world. Its all-in-one solution ensures business continuity for any type of workload, providing maximum flexibility, simplicity and speed-to-recover with immediate restart.
“The IT industry in EMEA faces a unique set of challenges and opportunities ahead. In my new role, I hope to be able produce trusting, mutually beneficial relationships with our all-important channel partners. Providing each of them, whether old or new, with the attention necessary for us to rise to the occasion together,” said Hockin. “Arcserve offers an industry leading portfolio of solutions and I can’t wait to bring my experience to the table and get started fostering and growing the relationships with our all-important channel partners.”
Mick Bradley, EMEA Vice President of Arcserve said, “Bruce’s years of expertise will be invaluable for Arcserve as we continue to expand in the EMEA region, his unique skillset will enable us to enrich our current relationships while putting us in the best position to form new ones, and to service the rapidly evolving needs of today’s IT industry.”
Arcserve also recently unveiled a global alliance with Sophos, a leader in network and endpoint security. Delivered via Arcserve’s award-winning Appliance Series, this will allow our partners to provide their end-users with the only market solution that integrates anti-ransomware and other threat prevention technologies, with award-winning disaster recovery and high availability capabilities. The new solution delivers a multi-layered approach to prevent, protect, and immunise backup data from cyber-attacks.
Find out more about what Arcserve is doing to provide value to its partners with its Arcserve Accelerate Program and in-depth educational program, Arcserve Academy. Developed in conjunction with our partners, Arcserve Accelerate helps services providers (MSPs), value added resellers (VARs), large-account resellers (LARS) and original equipment manufacturers (OEMs) deliver strategic value and maximize profitability, wherever they are in the global community.
Arcserve provides exceptional solutions to protect the priceless digital assets of organisations in need of full scale, comprehensive data protection. Established in 1983, Arcserve is the world’s most experienced provider of business continuity solutions that safeguard multi-generational IT infrastructures with applications and systems in any location, on premises and in the cloud. Organisations in over 150 countries around the world rely on Arcserve’s highly efficient, integrated technologies and expertise to eliminate the risk of data loss and extended downtime while reducing the cost and complexity of backing up and restoring data by up to 50 percent. Arcserve is headquartered in Minneapolis, Minnesota with locations around the world. Explore more at www.arcserve.com and follow @Arcserve on Twitter. ###
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