Daniela Costa and Rakhee Massey of Arcserve Recognized as Two of CRN’s 2020 Women of the Channel


MINNEAPOLIS - May 11, 2020 — Arcserve, LLC, the world’s most experienced data and ransomware protection provider, announced today that CRN®, a brand of The Channel Company, has named Daniela Costa, Vice President of Partner Sales for Latin America and Rakhee Massey, EMEA Channel Marketing Manager to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision, and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers, and other IT organizations. CRN® editorial team selects the honorees to celebrate a list of exceptional women acclaimed for their contributions to channel advocacy, growth, thought leadership, and dedication to the IT channel. As the Vice President of Partner Sales for Latin America, Costa plays a vital role in the leadership and growth of Arcserve throughout the region.  Since successfully leading the company’s divestiture from CA Technologies in Latin America, she has steered Latin America through a variety of important initiatives, including re-positioning the Arcserve brand in more than 30 countries and launching six products. Most recently, Costa effectively positioned Arcserve’s cloud portfolio and the launch of the company’s new Appliance 9000 Series – now available in a “made in Brazil” version for Brazilian partners and customers driving significant growth in this new portfolio. Massey joined Arcserve in 2014 to head up marketing for key countries in EMEA and now leads channel marketing for the region. She has implemented and successfully led critical milestones for the company, serving as an integral part in successfully launching its Appliance and Cloud Solutions in addition to standing up the first channel marketing strategy for EMEA. Most recently, Massey re-architected Arcserve’s channel engagement to enhance the company’s overall partner experience, with new partner-designed campaigns and promotions, optimized communications, and the development of new partner resource packages.  “CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.” “Dani and Rakhee are two exemplary leaders, driving positive change in our key Latin America and EMEA regions,” said Tom Signorello, CEO of Arcserve. “They’ve both driven tremendous growth and overseen critical programs for Arcserve that have successfully differentiated our portfolio and continue to enhance our channel ecosystem. A well-deserved congratulations to Dani and Rakhee for this recognition.” The 2020 Women of the Channel list will be featured in CRN® Magazine on June 8 and online at www.CRN.com/WOTC About Arcserve Arcserve provides exceptional solutions to protect the priceless digital assets of organizations in need of full scale, comprehensive data and ransomware protection. Established in 1983, Arcserve is the world’s most experienced provider of business continuity solutions that safeguard multi-generational IT infrastructures with applications and systems in any location, on premises and in the cloud. Organizations in over 150 countries around the world rely on Arcserve’s highly efficient, integrated technologies and expertise to eliminate the risk of data loss and extended downtime while reducing the cost and complexity of backing up and restoring data by up to 50 percent. Arcserve is headquartered in Minneapolis, Minnesota with locations around the world. Explore more at www.arcserve.com and follow @Arcserve on Twitter. About The Channel Company  The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com   Follow The Channel Company: Twitter, LinkedIn, and Facebook Copyright ©2020. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved. The Channel Company Contact: Jennifer Hogan The Channel Company jhogan@thechannelcompany.com  Arcserve Contact: Leslie Keil 952.903.5434 leslie.keil@arcserve.com