CRN Honors StorageCraft with XCellence Award at XChange+ 2020

  • Solution providers attending XChange+ selected StorageCraft for best boardroom presentation
  • StorageCraft’s presentation on data protection strategy resonates with solution providers

DRAPER, UT – September 21, 2020 – StorageCraft®, whose mission is to protect all data and ensure its constant availability, announced today that it was honored with the 2020 XCellence Award for Boardroom Execution at this year's XChange+ hybrid conference, hosted by The Channel Company. The new XChange+ hybrid conferences unite live, multi-city regional events with an interactive virtual experience.

Leading solution providers attending the XChange+ conference selected StorageCraft for this award in appreciation of its innovative products, services and partner programs. The award recognizes StorageCraft’s exceptional commitment to helping solution providers meet the needs of their customers in even the most challenging of times.

During StorageCraft’s virtual boardroom session, Jeannine Edwards, senior director of channel marketing, presented insights from StorageCraft’s recent partner pulse check on the effects of the COVID-19 pandemic on solution providers’ business operations. She also shared StorageCraft’s strategy around its data protection platform, which includes the recently upgraded ShadowXafe™ next-generation data protection software and the new OneXafe® Solo plug-and-protect appliance. Both offerings can be deployed and managed via cloud-based OneSystem® management.

These and other offerings within StorageCraft’s unified data protection platform empower StorageCraft partners to provide a tailored solution for each of their customers, regardless of the level of complexity in customer IT environments. This capability extends partners’ market and revenue potential as well as improves their operational efficiency and reduces costs.

Following the presentation, StorageCraft engaged its virtual audience in a game of StorageCraft Breakout Trivia, to make the boardroom session not just informative, but also memorable and fun.

The Channel Company’s XChange+ hybrid conference was held from August 18-20, with 11 small-scale, regional events taking place between August 18-19 and a virtual experience on August 20. XChange+ provides attendees with empowering insight, actionable business intelligence and unmatched connections through strategic thought leadership, peer-to-peer networking, meetings with leading vendors and technology showcases. Attendees learn from industry leaders, who present the latest technologies, programs and business models that are profoundly impacting the channel landscape.

Supporting Quotes
Shridar Subramanian, CMO, StorageCraft
“We’re honored to be recognized with an XChange XCellence award. In everything we do, we focus on the benefit of our partners and their customers. It’s gratifying to see that what we shared not only resonated with the solution providers, but also provided them valuable information to optimize and grow their business. Only if our partners succeed, StorageCraft can also be successful. This philosophy is reflected in all of our products, in our technical support, as well as in our partner programs.”

Bill Jones, Senior Vice President and General Manager, Events, The Channel Company
“Our innovative XChange+ hybrid conference delivered the core elements that are the hallmark of our events and attracted the IT channel’s elite technology vendors. The event enabled the vendors to showcase their technology solutions and business programs specifically designed to help solution providers become indispensable partners. Through their products, programs and services, these vendors demonstrated an unmatched commitment to helping solution providers successfully collaborate with their customers to meet their diverse needs in this new era ushered in by COVID-19. We congratulate StorageCraft and thank all the recipients of 2020 XCellence Awards for their valuable contributions to the IT channel.”

To view the full list of 2020 XChange+ XCellence Award winners, visit


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About StorageCraft
For nearly two decades, StorageCraft has been innovating advanced data management, protection and recovery solutions. Together with our channel partners, we ensure medium and small organizations can keep their business-critical information always safe, accessible, and optimized. Our customers benefit from category-leading intelligent data protection and management solutions, converged primary and secondary scale-out storage platform and world-class cloud backup and DRaaS services. Regardless of whether an organization relies on on-premises, cloud-based or a hybrid IT environment, StorageCraft solves the challenges of exploding data growth while ensuring business continuity through best in class protection and recovery solutions. For more information, visit

StorageCraft, OneXafe, ShadowXafe, OneSystem and ShadowProtect are trademarks of StorageCraft Technology Corp. Other company and product names may be trademarks or registered trademarks of their respective owners. Copyright 2020 StorageCraft Technology Corp. All rights reserved.

Contact Information:
Jock Breitwieser
StorageCraft Technology Corp.
+1 408.800.5625