World Backup Day is March 31 – and Then What?
25% of Companies Have Not Tested Their Recovery Plans

DRAPER, Utah, March 30 2020, — StorageCraft®, whose mission is to protect all data and ensure its constant availability, today announced it has proposed and submitted that, starting 2020, September 3 becomes annual World Data Recovery Day. While data backup is a standard practice throughout most organizations, what is not as well understood is the process and importance of data recovery.

Regular data backup is just one step in the business continuity process. A planned and tested data recovery process is critical. With businesses reporting an average hourly cost of server downtime being between US$301,000 – US$400,000 per hour[1], it is paramount that organizations are able to identify business-critical data and applications, and have an appropriate recovery plan in place. Because not all data is of equal value to the core processes that keep a business running, organizations need to have an orchestrated recovery process from backup aligned to critical business requirements.

Independent research study from Dimensional Research, commissioned by StorageCraft, shows that many organizations’ IT decision makers (ITDMs) are not sufficiently prepared for recovery should the need to restore from their data backup arise. The study covered 709 IT decision makers with responsibility for data protection and storage solutions in companies with 100 - 2,500 employees. The findings illustrate the need for better business recovery preparedness:

  • Only 15% of organizations can recover from severe data loss within an hour
  • 41% of organizations have experienced data loss in the last year[2]
  • Close to a quarter of organizations with a recovery plan do not test it
  • Organizations do not test recovery plans frequently. Nearly half (46%) of all organizations with recovery plans only test their plans once every 12 months or even less
  • Nearly half of organizations mistakenly believe their public cloud services provider is responsible for data and application recovery in case of a ransomware attack or data loss
  • 39% of IT decision makers believe being unable to manage data growth will make them more susceptible to security risk

Said Shridar Subramanian, VP Marketing and Product Management at StorageCraft: “The business problem is no longer ‘if’ but ‘when’ and ‘how’ will a data outage happen. Data backup is absolutely important, but today, it’s simply table stakes. The most important question to ask is ‘how fast will we recover?’ and then to validate the answer. With the introduction of World Data Recovery Day, we want to work with other industry leaders to raise urgent awareness that we are now in the ‘recovery era’! Our goal is to provide a focal point to educate IT leaders worldwide on best practices that help organizations ensure they are adequately prepared to deal with a possible – and likely – failure of their IT infrastructure.“

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About StorageCraft
For nearly two decades, StorageCraft has been innovating advanced data management, protection and recovery solutions. Together with our channel partners, we ensure medium and small organizations can keep their business-critical information always safe, accessible, and optimized. Our customers benefit from category-leading intelligent data protection and management solutions, converged primary and secondary scale-out storage platform and world-class cloud backup and DRaaS services. Regardless of whether an organization relies on on-premises, cloud-based or a hybrid IT environment, StorageCraft solves the challenges of exploding data growth while ensuring business continuity through best in class protection and recovery solutions. For more information, visit

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Contact Information:
Jock Breitwieser
StorageCraft Technology Corp.
+1 408.800.5625



[2] (Aug 2018-2019)