Landing More Clients With Lightning-Fast Reliable Data Recovery: The Secret Weapon VARs Shouldn't Ignore in 2024

Vitali Edrenkine
EVP, Worldwide Sales & Marketing

As we look ahead to 2024, the demand for robust, reliable, and immediate data recovery will only increase. The numbers from Market Research Future bear this out, projecting that the data recovery software market will more than double between 2023 and 2032 to over $8 billion. The driving force behind this growth is that your customers’ and prospects’ data is now their most precious asset. 

The Dire Need for Data Recovery

Effective business continuity planning and robust data loss prevention methods are crucial if these organizations want to ensure seamless operations. With the increasing complexity of our digital world, the threats to your customers’ and prospects’ businesses are becoming increasingly sophisticated. From hardware failures to malicious cyberattacks, data loss can have profound implications. Consider that the IBM Cost of a Data Breach Report 2023 found that the global average data breach cost was $4.45 million, a 15 percent increase over three years. 

Reliable, instant data recovery software is no longer a luxury but a necessity for virtually every business. So, how can value-added resellers (VARs) harness this growing need to win new customers in 2024? Arcserve Unified Data Protection (UDP) is the answer.

The Arcserve Advantage: Unifying Protection and Preventing Cyberattacks

Arcserve UDP combines state-of-the-art technology to offer a comprehensive data security solution, combining prevention, protection, and recovery for both on- and off-premises workloads. By providing advanced cybersecurity capabilities, courtesy of Sophos Intercept X Advanced for Server and its ability to protect backups from threats using a deep-learning neural network to detect known and unknown malware and signature-based detection for common threats. That ensures protection today and into the future.

When you offer Arcserve UDP, your customers can count on quick recovery from disruptions, ensuring business continuity with protection against data loss and extended downtime across cloud, local, virtual, hyperconverged, and SaaS-based workloads. Even better, your customers can reduce their downtime from days to minutes, validate recovery time and recover point objectives (RTOs/RPOs), and meet service-level agreements (SLAs) with automated testing and granular reporting.

How Arcserve UDP Can Help You Win New Customers

If you want to enhance customer retention strategies and win new customers, offering Arcserve UDP is a game-changer. The solution delivers reliable customer data protection and scalability 24/7/365. Arcserve UDP is a good fit for any business size, offering an affordable yet robust solution that scales as your customers’ businesses grow.

Undeniable Value, Unbeatable Reliability

Arcserve UDP is an excellent choice for VARs searching for the best tools to satisfy and win new customers. You can turn the desperate need for data recovery into a market differentiator by offering a solution that adds undeniable value and unbeatable reliability. With its unique blend of features tailored to customer demands, Arcserve UDP is the go-to choice for VARs looking for a comprehensive data recovery solution in 2024.

Arcserve is a 100 percent channel-focused company. Our Partner Success Program is built to help you become more profitable. We understand what you’re selling and who you’re selling it to. That’s why we offer flexible options, reasonable thresholds, motivating incentives, and compelling benefits. We’ve also created Arcserve Academy, our training and certification program, to ensure you and your team can expertly configure, manage, and sell Arcserve solutions. 

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