Having trouble closing a sale? You’re not alone. Many MSPs struggle to turn prospective buyers into long-term clients. Why? Sometimes because their information isn't displayed in a customer-friendly manner
on their websites. IT can be daunting, especially to those who don’t have a background in it. Your prospects will be relatively new to a lot of solutions you may be selling, so creating a website that is easy to navigate and understand is an important starting point. Here are a few ways you may want to update your website to encourage prospects to give your service a try:
A call-to-action (CTA) is a clickable button or a link on your website. It prompts a site visitor to take action, such as to ask for a demo, sign up for a trial, or download an eBook. Include a CTA on each page of your website, and place it high enough that visitors don’t have to scroll to see it (i.e., “above the fold”). The CTA is what you’d like a prospect to do next, but you also need to ensure it is related to the page’s content and is a logical next step for the prospect. Buttons are your best friends because they stand out on your page. Be sure to include
CTAs that are no more than a few words.
Write Clear, Concise, and Catchy Copy—Or Hire a Pro
The text on your website is what sells your service. Beautiful imagery isn't enough. If you don’t have copy that grabs people’s attention and lays out a simple explanation of what you do, you’ll leave prospects scratching their heads about your business. If they can't it figure out, they'll turn elsewhere. If you’re not able to communicate your services properly, be sure to hire a professional who has plenty of experience in your line of business. Whether you hire a freelancer or an agency to help out, be sure they have a portfolio full of relevant samples. (You don’t have to stop at text—learn how to get started with video here.)Ensure Your Contact Details are Readily Available
Ensure your contact information is very visible. You may notice websites that only offer contact info in their footers. Don’t make your site visitors scroll to the bottom of a webpage to learn how to reach you. Provide a link to contact information in your header and ideally have your phone number front and center in your header at all times.
Make Your CTAs Visible Above the Fold
A call-to-action (CTA) is a clickable button or a link on your website. It prompts a site visitor to take action, such as to ask for a demo, sign up for a trial, or download an eBook. Include a CTA on each page of your website, and place it high enough that visitors don’t have to scroll to see it (i.e., “above the fold”). The CTA is what you’d like a prospect to do next, but you also need to ensure it is related to the page’s content and is a logical next step for the prospect. Buttons are your best friends because they stand out on your page. Be sure to include
CTAs that are no more than a few words.