Arcserve is doubling down on channel-led growth in 2026, not just through product innovation, but through limited-time price promotions, enablement, and pre-created marketing campaigns that make selling faster and more repeatable.
The commitment is straightforward: help value-added resellers (VARs) generate more pipeline, close bigger deals, and deliver solutions more smoothly with practical tools and training.
The numbers are clear. A recent VAR survey conducted by Arcserve found 84% of partners say Arcserve provides advanced ransomware protection, boosting customer cyber resilience. Over 55% of partners have stayed with Arcserve for over a decade, so the goal is to continue building on this trust in 2026 while addressing key customer and VAR needs.
Arcserve Channel Partners have been clear about what matters most to their business and what they need to more quickly solve customer data resilience challenges.
In the 2025 Channel Partner kickoff webinar, available on-demand on the Arcserve Partner Portal, VAR partners and distributors learned how Arcserve is aligning its resources with key benefits for the channel.
Limited-time incentive offers: Arcserve Distributors and VAR partners have access to limited-time incentive offers to help customers adopt the latest data resilience software releases and expand their data protection coverage. With cost-effective and high-demand solutions, the Arcserve incentives help our mutual customers stay more secure while also helping the channel.
Enablement that accelerates deals: VARs need sales and technical training that shortens sales cycles, plus access to experts when complex situations arise. Data shows partners with Arcserve Academy certifications achieve deal sizes 160% larger than those without and uncover 2.5 times more opportunities.
Marketing that drives demand: Pre-built campaigns and clearer brand resources help VARs get to market faster without reinventing the wheel. With 51% of partners discussing ransomware with customers weekly and 26% daily, ready-to-deploy messaging makes all the difference.
Solutions buyers are actively funding: Customers are prioritizing investments in cyber resilience, particularly in immutable storage, DRaaS, and broader security capabilities. These are not just technical requirements; they are business imperatives that open the door to larger, more strategic conversations.
Arcserve revamped the VAR and Distributor Partner Portal and loaded it with assets designed to accelerate the sales cycle:
Campaign-in-a-Box marketing content: Launch demand generation quickly with pre-built messaging and outreach content aligned to common backup and recovery buyer needs. The Cyber Resilient Storage campaign helps provide broader data resilience solutions to existing Arcserve UDP and ShadowProtect customers. The SaaS Backup campaign works for any customer generating data in Microsoft 365, Entra ID, Google Workspace, Salesforce, or other SaaS platforms.
Sales enablement materials: Access white papers, eBooks, and one-page datasheets that support discovery calls and shorten evaluation cycles. These materials connect technical capabilities to business outcomes, making it easier to show value.
Updated brand guidelines: Keep websites and presentations up to date with refreshed logos and positioning. This is not just about aesthetics; it is about presenting a consistent, professional image that builds customer confidence.
The fastest path to results? Log in to the Arcserve Partner Portal today, select a campaign that aligns with the target customers, and launch it this month.
Training isn't just a checkbox; it's a growth lever that impacts the bottom line:
Arcserve Academy paths: Both sales- and role-specific technical training help VAR teams qualify opportunities, position solutions confidently, and deliver with precision.
VAR partners who complete free, self-paced certifications consistently achieve larger deal sizes by expanding use cases beyond basic backup to comprehensive ransomware resilience and recovery.
Arcserve also conducts live enablement sessions for regional partner teams, like Arcserve technical bootcamps and short training sessions.
Improved win rates: Certified partners conduct sharper discovery and map data resilience solutions precisely to client concerns.
Expanded support model: Sales Engineering and Support teams at Arcserve are available to assist with POCs and technical questions, allowing VARs to move faster without overloading internal resources.
The Arcserve product roadmap for 2026 serves the increasing needs of mid-market and small organizations that rely on VARs for software, plus hardware and services. The Arcserve roadmap includes
Enhanced Arcserve Cyber Resilient Storage: Ongoing improvements in immutability and operational controls address the #1 customer discussion topic identified in the VAR partner survey: constantly evolving ransomware protection and data recovery tactics.
The Arcserve UDP AI-driven anomaly detection capabilities introduced in 2025 provide early warning of potential ransomware activity, creating additional value for customers. More data resilience capabilities are on the short-term UDP roadmap.
Broader coverage and modernization: Platform and ecosystem help IT organizations leverage new technology releases and switch to lower-cost hypervisor, storage, and cloud options.
These investments matter because they help customer outcomes while also helping VARs build more predictable, repeatable service offerings. The result? Higher margins and more satisfied customers.
Arcserve continues to evolve the partner experience with clearer guidance and resources that help plan and execute growth:
Streamlined operations: Reduced SKU counts make quoting easier, while flexible hardware options let VARs deploy on Arcserve cloud or customers' preferred platforms.
Co-marketing support: Structured partner-facing materials improve consistency and reach, helping maintain momentum between direct Arcserve campaigns.
Subscription focus: The industry-wide shift to subscription models creates more predictable revenue for the business while ensuring customers stay current with the latest security features.
Turn this information into immediate results with these four steps:
The data protection market is changing rapidly, but one thing stays the same: Customers need trusted advisors to help them navigate security and recovery. With new enablement resources from Arcserve and internal expertise, VARs are positioned to be that advisor—and grow business in the process.
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