Vendor partnerships will lead the fight against ransomware, storage vulnerabilities will become more critical and Data Protection Officers take reign
MINNEAPOLIS – December 12, 2017 – Amidst a growing influx of ransomware and the enactment of data privacy regulations, organizations continue to grapple with answers to unplanned downtime and ensuring compliance with laws like GDPR, all the while looking to simplify their IT infrastructures and reduce their storage footprints.
Arcserve, LLC, whose breakthrough data protection and availability solutions deliver enterprise power with small team simplicity, explores the impact of three trends that will take the data protection market by storm:
- Ransomware – It’ll Take a Village: While businesses of all sizes and consumers alike have ransomware on the brain and are starting to take internal measures to make cybersecurity a priority company-wide, many will continue to be unprepared for outside attacks, which are projected to occur every 14 seconds by the end of 2019, up from every 40 seconds this year. As businesses look at ways to proactively combat cyber attacks, they’re met with the reality that no single product today has a ransomware “feature.” Instead, partnerships between data security and data protection providers, such as leading consortiums like Ransomware Watch, will become increasingly important to lead the fight against these threats, and organizations should also look for formal partnerships or M&A activity in this space.
- No Data Left Behind: 2018 will be the year of zero tolerance for data loss, largely driven by the 64 percent of data and applications that fall into mission and business-critical tiers. Organizations will continue to have high expectations around how long it takes to recover their data (RTOs), but because of operational, compliance and customer experience reasons, will also realize that the relevance of their data (RPOs) is as important, if not more, than its timeliness. A recent Osterman Research report found that C-level executives overwhelmingly believe their RTOs and RPOs will shorten significantly in 2018, to values that are, on average, one-half of what they were in 2017. Nearly 50 percent also said they could tolerate no data loss from their most critical applications.
Given this trend, organizations will continue to shift from on-premise disaster recovery (DR) strategies to more affordable cloud-based infrastructures that include physical and service-based offerings like disaster recovery as a service (DRaaS), with the market ballooning to nearly $12 billion by 2020. And because these organizations will be increasingly unwilling to accept the loss of business activity, emerging solutions will enable near-zero cloud RPOs without breaking the bank. In short, any size company will be able to avoid IT disasters, making data loss obsolete.
- GDPR Crosses Borders; Role of Data Protection Officer Emerges: The General Data Protection Regulation (GDPR) will be the most notable form of compliance in 2018. While it will become EU law in May, it will affect every company that handles data for EU residents, even if the data processing occurs outside EU borders. Organizations will need to take a very close look at how they manage data impacted by new privacy requirements and will need to revisit best practices for backup and archiving, in particular email archiving, to understand how to re-architect processes. One notable development will be the creation of a formal Data Protection Officer role. Look for an emerging crop of solutions with an optimized set of functions that help organizations meet local and global GDPR requirements, yet are easy-to-use and can help those responsible for managing backup and email data quickly identify personal information and remove it from their systems.
“If there’s one thing that’s certain about 2018, it’s that more organizations will lose data than the year before and only a small fraction will be able to effectively recover without damaging consequences to their business,” said Christophe Bertrand, Vice President of Product Marketing at Arcserve. “Whether it be from ransomware, complexity or age of IT systems, power glitches or human error, companies must start to plan for the inevitable before they become a statistic. Too often, organizations assign a dollar value for disaster recovery before determining the financial risk of downtime or data loss; but what it ultimately comes down to is how much business they’re willing to lose, and if they want to invest now or pay tenfold later.”
Arcserve is a leading provider of data protection and recovery software that provides organizations with the assurance that they can recover their data and applications when needed. Launched in 1990, Arcserve provides a comprehensive solution for cloud, virtual and physical environments, on premise or in the cloud, backed by unsurpassed support and expertise. Arcserve Unified Data Protection (UDP), available on Arcserve’s appliance or your hardware, drives a full range of highly efficient and integrated data protection capabilities through a simple, web-based user console. Arcserve has a customer base of 26,000 end users in more than 150 countries and partners with over 7,500 distributors, resellers and service providers around the world. Arcserve is headquartered in Minneapolis, Minnesota with offices around the world. Visit www.arcserve.com.