MINNEAPOLIS – May 14, 2018 – Arcserve, LLC, the data backup and availability pioneer, today announced that Chief Marketing Officer Rachel McClary, and Vice President of Partner Sales for Latin America Daniela Costa, have been named to the prestigious CRN® 2018 Women of the Channel list. The executives who comprise this annual list by CRN, a brand of The Channel Company, span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.
McClary joined Arcserve as CMO in December 2017 with more than 20 years of channel marketing leadership experience in the IT/Software industry. She has implemented and successfully led initiatives that drive demand, branding, go-to-market strategies and operational best practices. Earlier this year, Rachel and her team were an integral part in successfully bringing to market the new Arcserve Unified Data Protection (UDP) Cloud Direct, a disaster recovery service ideal for channel partners and cloud service providers (CSPs). Rachel has also doubled down on investments to enhance Arcserve’s overall partner experience, with new partner-designed incentives and promotions, optimized pricing, streamlined training, and the development of new partner resource packages.
As VP of Latin America for Arcserve, Costa has a critical role in the leadership, continuity and growth of the company’s brand throughout the region. Before she led Arcserve’s spin out from CA Technologies in Latin America, Costa worked 16 years at CA Technologies, where she started her market development for Arcserve solutions with the channels. Most recently at Arcserve, she spearheaded the very successful rollout of Arcserve Now, an ioS and Android app that gives partners exclusive real-time access to Arcserve’s latest news on licensing models, success stories and promotions.
“Rachel and Dani are two exemplary Arcserve leaders,” said Tom Signorello, CEO of Arcserve. “From launching new products and enhancements within our UDP portfolio that have solidified Arcserve as a dominant industry player across geographies, to enhancing our global Partner Program, Dani and Rachel are dedicated to Arcserve’s focus on delivering innovative technologies and services with our partners top of mind. A well-deserved congratulations to both of them for this recognition.”
Arcserve is a channel-first organization dedicated to providing mid-sized and decentralized organizations with a comprehensive portfolio of robust, yet elegantly simple data protection solutions and that are easy to maintain and sell. Through its award-winning channel program, Arcserve invests in its partners with: advanced demand generation and leading sales methodologies, unmatched incentives, a turnkey deal registration process, complimentary training and accreditation, and product and marketing support through the entire customer lifecycle.
CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel. “This accomplished group of leaders is steadily guiding the IT channel into a prosperous new era of services-led business models and deep, strategic partnerships,” said Bob Skelley, CEO of The Channel Company. “CRN’s 2018 Women of the Channel list honors executives who are driving channel progress through a number of achievements—exemplary partner programs, innovative product development and marketing, effective team-building, visionary leadership and accelerated sales growth—as well as advocacy for the next generation of women channel executives.”
The 2018 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/wotc.
@TheChannelCo names @Arcserve‘s Rachel McClary and Daniela Costa to @CRN 2018 Women of the Channel list #WOTC18 www.CRN.com/wotc.
Arcserve develops breakthrough data protection and availability solutions that deliver enterprise power with small team simplicity. Launched in 1990 as a product under Cheyenne Software, Arcserve became an independent organization in 2014 and released the first solution, Arcserve Unified Data Protection (UDP), to deliver comprehensive backup and recovery across cloud, virtual and physical environments under one pane of glass. Since then, Arcserve has continuously redefined data protection, with a full range of highly efficient and integrated capabilities, deployable on-premise or in the cloud, with high availability, disaster recovery, backup and recovery, and data archiving. Arcserve has a customer base of 45,000 end users in more than 150 countries and partners with over 7,500 distributors, resellers and service providers around the world. It is headquartered in Minneapolis, Minnesota. Visit www.arcserve.com.
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The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com
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