Everybody catches a cold once in a while.  They’re a part of life.  In fact, the only way to avoid catching one is probably to avoid contact with other people altogether.  And that would be much worse than any cold.

But when we do catch the inevitable cold, we want to recover from it quickly.  That’s why so many of us develop our own personal regimens for cold recovery.

IT downtime is somewhat similar.  Sure, we do what we can to prevent it.  But stuff happens and outages occur.  So the question isn’t just how we prevent them.  Because business doesn’t have the time to wait out an outage, the critical issues is how quickly we can restore out business to health.


A recent CA Technologies-sponsored study highlighted this issue.  The study found that IT downtime costs North American businesses $26.5 billion in lost earnings annually.  This figure is based on the fact that companies suffer an average of ten hours of downtime in critical systems annually—and that this downtime reduces their ability to generate revenue by 29%

However, the study also revealed that even after resolving their downtime issues, companies lose another 7.5 hours of compromised operations annually as they struggle to restore data lost during the outage.  During this post-downtime “browntime,” their ability to generate revenue is compromised by an estimated 17%.

This slow recovery time may actually be more avoidable than the outages themselves.  With the right backup and replication solutions, companies can restore their data in moments rather than hours.  And for critical systems, applications and data, companies can virtually eliminate downtime with a high availability software solution. In doing so, they can significantly mitigate the losses.

The bottom line is that—while it certainly pays to be pro-active in maintaining service levels—the ROI for accelerating system and data recovery may be much higher than most people realize.

This is an important consideration for all organizations as ongoing operations become increasingly dependent on the availability of systems, applications and data—and as the loss of hard-to-come-by revenue becomes less and less tolerable.

Let me know what you think by responding here or drop me a line at AskMikeCrest@ca.com.