Mentioned in TechTarget: Backup vendors target a growing MSP market
Backup vendors are capitalizing on customers' preference for Opex over Capex by leaning hard on managed service providers.
This year, multiple backup vendors have called out MSPs as a market they are specifically targeting. While not end customers themselves, MSPs consume vendors' products in order to provide IT functions such as backup, infrastructure and security as services to other businesses. Enterprise IT vendors in general -- not just those involved with data protection -- are seeing growth in this market segment and seizing the opportunity.